WestJet Christmas Miracle

So far I have restrained from posting about a companies clever marketing techniques.  However, I saw this today and just had to share it.  Not only is this video set to go viral, it is timed perfectly, spreading the holiday cheer.

WestJet creatively found a way to increase customer satisfaction, loyalty, ensure dedicated travelers and increase self-promotion.  Through this act, that surely warmed the hearts of all involved, they spread the WestJet message of caring for their customers.  By filming the entire experience and posting it to their Youtube Channel WestJet is engaging in social media marketing.  Although the putting this together would have cost some money, this goes to show, that yet again, social media marketing can be effective, at a very minimal cost.

Please take your time to watch the video above.  Not only will it provide you with some holiday cheer – you will also see how simple acts of kindness can lead to a great deal of increased customer loyalty.

Social Media 2013: Statistics and Trends

I found this video today and thought it was interesting.  It not only breaks down the different forms of social media, it also breaks down the different uses of social media.  This video briefly outlines how social media not only effects how we connect with our friends, coworkers, and family but how we watch television, vote, and how it effects education. Social media has become so incorporated into our daily lives that we feel more connected with people via online social interactions than social interactions that take place face to face.

If marketers can captivate their market via the internet, they are able to connect to a greater volume of people than ever before. With Facebook, Twitter, and Youtube taking over people’s lives, it is easier to track their interests.  Markets are now provided with a firsthand look into people’s lives and interests allowing them to truly know their demographic.  The amount of time that people dedicate into online social interactions is often just seen as an enjoyable way to pass time, without people realizing the online footprint they are leaving behind.

However, with general daily activities becoming increasingly ‘social’, it makes me wonder, how much more social are we actually becoming.  By interacting from behind keyboards are we becoming more social, or are we actually becoming more anti-social?People feel more connected by a politician reaching out through social media, than through interactions in person, an extremely worrisome fact.   Although some may see this as an opportunity for marketing, is it a trend that will be over all too soon?  Will the lack of real interaction with other people paired with an online footprint soon discourage people from being so open and involved on social media or is this a trend that is here to stay?