WestJet Christmas Miracle

So far I have restrained from posting about a companies clever marketing techniques.  However, I saw this today and just had to share it.  Not only is this video set to go viral, it is timed perfectly, spreading the holiday cheer.

WestJet creatively found a way to increase customer satisfaction, loyalty, ensure dedicated travelers and increase self-promotion.  Through this act, that surely warmed the hearts of all involved, they spread the WestJet message of caring for their customers.  By filming the entire experience and posting it to their Youtube Channel WestJet is engaging in social media marketing.  Although the putting this together would have cost some money, this goes to show, that yet again, social media marketing can be effective, at a very minimal cost.

Please take your time to watch the video above.  Not only will it provide you with some holiday cheer – you will also see how simple acts of kindness can lead to a great deal of increased customer loyalty.

Ready to Rethink Your Social Media Strategy?

social-media-stats-phone

10 Surprising Social Media Statistics

These social media statistics may be surprising to some, however to those who are familiar with social media they are likely already well informed.  This article shows that social media is constantly evolving, however it is a powerful tool.  No longer is social media simply a way for marketers to target the younger generation – middle-aged people are now also absorbed in the world of social media.  Children have a social media presence long before they actively participate in social media.

Although, the article states that 93% of marketers are utilizing social media, it also states that many companies have not hired a person to take care of specific areas of social media.  This means that although an organization may have a presence on social media they may not be making the most of the opportunity provided.

As someone interested in social media do these recent statistics surprise you? As someone interested in marketing do you feel you are utilizing all of the advantages that social media offers?  How do you feel that companies can position themselves to take better advantage of social media?

Snapchat – The Next Big Thing?

Is Snapchat Taking Over Social Media?

Snapchat is an application that many social media enthusiasts are familiar with.  Recently Snapchat announced that it has surpassed Facebook with regards to the number of pictures uploaded each day, 400 million vs. 350 million.  This does not come without surprise, thousands of people are constantly sending all of their friends photos via Snapchat.  I would not call myself an avid user of Snapchat, however I do have the application.  Without actively using the social media platform, I still receive a few pictures each day – and on days i’m feeling adventurous, I even send a couple out!

Unlike me, most people with the application are pretty darn obsessed with Snapchat.  Meaning they spend countless hours sending terrible “selfies”, pointless pictures and videos, and all sorts of other things.  This social media application has taken off like wildfire.  This dedication is something that can be tuned into and picked up.  If users are willing to spend so long on Snapchat their must be a way that organizations can turn this into a competitive advantage.

So if Snapchat is so popular, how long will it be before it is open for advertisement?  How can marketers involve Snapchat users as well as getting them excited? Snapchat has already been used in campaigns by a few different companies – some even receiving some levels of success.  But the difficulty comes in, with how much of an impression can a company deliver in 10 seconds – and is that even long enough to create a positive impression?  What marketers must decipher is if this is a trend or if this is a platform worth pursuing.  Do you think Snapchat is a successful marketing tool that is here to stay or do you believe it is a trend that will be gone as quickly as it arrived?

Don’t Get Your Cape Stuck in the Door

Passive Outrage, Passion, and Social Media

This article written by Michele Redmon brings to light a common theme that I see emerging every day on social media.  People are activists; passionate and ready to make a change in the world, simply by posting an article that they feels is of significant impact.  Although the intention of these posts is normally in the sincerest of ways, it should make one stop and think – am I really making a difference?  Is sharing an article really a means of standing up for what we believe in? Or is it really just a way for us to feel good about ourselves, without ever actually actively making a change?

People often don’t even look to see the legitimacy of articles they are sharing.  Articles come from bloggers who have done little research and cannot actually provide you with a credible source.  Before sharing articles and expressing our disbelief perhaps first social media enthusiasts should look to see if there is any legitimacy and truth to the stories being shared.  As is mentioned in the article above perhaps we should too take a look at ourselves before we are too quick to point figures, thereby making a social mockery of our hypocrisy.

The number of articles and amount of outrage one can witness from scouring social media each day, would lead an innocent viewer to believe that our world is filled with activists; people that are truly making a different in this world.  However, this is not true, beneath the outrage that all these people feel, is really just an amalgamation passive individuals, sharing the that a small click of a share button is really improving the world.  And while it may seem that I am not for the power that social media holds, that is not the case. I just think we need to be more critical of what we chose to share on social media and more critical how credible articles really are.  Instead of being passively outraged and becoming an ‘activist’ via social media, we must be analytical, and actively outraged, making ourselves true activists on something we thoroughly understand and feel the need to stand up for.

Overall, I think the lesson here is that we need to not always believe everything we read.  Social media is a powerful tool that can be used to reach out to many people within a matter of minutes.  We need to ensure that we are putting the best version of ourselves out there for people to see – showing the world how brilliant and independent we really are!

Social Media 2013: Statistics and Trends

I found this video today and thought it was interesting.  It not only breaks down the different forms of social media, it also breaks down the different uses of social media.  This video briefly outlines how social media not only effects how we connect with our friends, coworkers, and family but how we watch television, vote, and how it effects education. Social media has become so incorporated into our daily lives that we feel more connected with people via online social interactions than social interactions that take place face to face.

If marketers can captivate their market via the internet, they are able to connect to a greater volume of people than ever before. With Facebook, Twitter, and Youtube taking over people’s lives, it is easier to track their interests.  Markets are now provided with a firsthand look into people’s lives and interests allowing them to truly know their demographic.  The amount of time that people dedicate into online social interactions is often just seen as an enjoyable way to pass time, without people realizing the online footprint they are leaving behind.

However, with general daily activities becoming increasingly ‘social’, it makes me wonder, how much more social are we actually becoming.  By interacting from behind keyboards are we becoming more social, or are we actually becoming more anti-social?People feel more connected by a politician reaching out through social media, than through interactions in person, an extremely worrisome fact.   Although some may see this as an opportunity for marketing, is it a trend that will be over all too soon?  Will the lack of real interaction with other people paired with an online footprint soon discourage people from being so open and involved on social media or is this a trend that is here to stay?