The Power of Social Media

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The Most Honest And Heartbreaking Reason To Leave Your Front Door Unlocked I’ve Ever Heard

It seems fitting that I start this post off in two ways.  Firstly, by apologizing for the lack of posts these last few days – life has just been absolutely crazy!  Secondly, by saying Happy Thanksgiving to any American friends out there – may your weekend be filled with lots of turkey and family!

I came across the video linked above while doing my usual morning creep of Facebook.  This video does not talk about the power of social media, nor does it say anything regarding social media.  However, I decided to post it for it showcases the power that social media holds.  Neil Hilborn is the man talking in the video.  Through spoken word he describes how his extreme OCD has shaped his relationship with his girlfriend.  This heartfelt and heartbreaking video is touching and I urge you to take 3 minutes out of your day to watch it.

Other than being a beautiful spoken word – this video has a powerful and moving message.  However, without social media how many people could have experienced this?  Chances are without social media Neil’s words would not have touched nearly as many.  Now with a Facebook page with over 1.5 million likes, Neil not only has support of millions of people, millions of people have been able to find support.

Sometimes I think it is so easy to analyze all aspects of social media, and for good reason because we can learn so much.  Other times I think it is just better to sit back and take it all in.  We have a world at our fingertips; we can spread our stories, take in others’, and above all we have the ability to reach out to millions of people with a simple click.  As powerful this can be for an organization, it’s a pretty powerful thought for a struggling individual too.

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Social Media 2013: Statistics and Trends

I found this video today and thought it was interesting.  It not only breaks down the different forms of social media, it also breaks down the different uses of social media.  This video briefly outlines how social media not only effects how we connect with our friends, coworkers, and family but how we watch television, vote, and how it effects education. Social media has become so incorporated into our daily lives that we feel more connected with people via online social interactions than social interactions that take place face to face.

If marketers can captivate their market via the internet, they are able to connect to a greater volume of people than ever before. With Facebook, Twitter, and Youtube taking over people’s lives, it is easier to track their interests.  Markets are now provided with a firsthand look into people’s lives and interests allowing them to truly know their demographic.  The amount of time that people dedicate into online social interactions is often just seen as an enjoyable way to pass time, without people realizing the online footprint they are leaving behind.

However, with general daily activities becoming increasingly ‘social’, it makes me wonder, how much more social are we actually becoming.  By interacting from behind keyboards are we becoming more social, or are we actually becoming more anti-social?People feel more connected by a politician reaching out through social media, than through interactions in person, an extremely worrisome fact.   Although some may see this as an opportunity for marketing, is it a trend that will be over all too soon?  Will the lack of real interaction with other people paired with an online footprint soon discourage people from being so open and involved on social media or is this a trend that is here to stay?