American Thanksgiving – A Social Experience

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Although I am not American, I am well aware that this weekend was Thanksgiving in the US.  I found this interesting picture while on Pinterest.  I found this picture interesting because it shows how easy it is to collect social media facts, it also shows how much of daily life people are posting on social media.

Social media is so integrated into everyone’s life that they feel the need to share their side dishes, desserts, recipes, and when they are eating dinner.  If as they were posting they realized that their social media engagement could be turned into statistics on Thanksgiving do you think this would cause people to think twice before posting.

As a social media user does it worry you that people are using your posts to monitor statistics?  Does know that marketing companies can target you through your posts cause you to rethink how open you are on social media or have you accepted this as a common factor of using social media?

The added benefit of this post is that on Black Friday people were still posting about turkey – meaning the true meaning of Thanksgiving is not lost — a big turkey dinner that is!!

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Ready to Rethink Your Social Media Strategy?

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10 Surprising Social Media Statistics

These social media statistics may be surprising to some, however to those who are familiar with social media they are likely already well informed.  This article shows that social media is constantly evolving, however it is a powerful tool.  No longer is social media simply a way for marketers to target the younger generation – middle-aged people are now also absorbed in the world of social media.  Children have a social media presence long before they actively participate in social media.

Although, the article states that 93% of marketers are utilizing social media, it also states that many companies have not hired a person to take care of specific areas of social media.  This means that although an organization may have a presence on social media they may not be making the most of the opportunity provided.

As someone interested in social media do these recent statistics surprise you? As someone interested in marketing do you feel you are utilizing all of the advantages that social media offers?  How do you feel that companies can position themselves to take better advantage of social media?

BatKid – More Than a Heartwarming Story

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What BatKid Can Teach Social Media Managers

Last week the internet was filled with stories surrounding the San Francisco BatKid.  Not only was this story heartwarming and magical, it was an international sensation.   Along with bringing immense joy to 5 year-old Miles Scott, it also brought joy to the millions of people who watched, tweeted, and shared his story.

Make a Wish Foundation has allowed the dreams of countless children to become a reality.  When battling cancer, children miss out on their childhood and are forced to grow up much too quickly.  Make a Wish Foundation brings joy back into the lives of children that are fighting a battle of their own, hoping to provide them with encouragement and motivation.  This wish went beyond members of the Make A Wish Community, and transcended to members of the San Francisco area as well as the rest of North America.

This story was picked up by a blogger, causing it to go viral.  Not only was it shared via Facebook, Twitter, and Vine, the story also received a lot of attention from celebrities such as Ben Affleck, Christian Bale, and even President Obama.  The hastag #SFBatKid became a top trend on Twitter.  This little boy’s story consumed the screens of all social media platforms, and to some extent still is.

The article posted above links this story to how social media managers can obtain success.  This sensation teaches us the vital components of a story going viral.  They may seem simple, but that’s the key to success, instead of overselling something, keep it simple, tell a story, and make it heartfelt.  Overall, a social media manager cannot control what will and what won’t go viral, however, they can influence the results.

This leaves me wondering, was it the meaning of the story that made BatKid go viral or was it due to the high level of involvement of specific bloggers and social media gurus.  Without the involvement of social media would this story still have touched so many people?  Do you think BatKid is the best viral story you have heard in a while?  Please comment and let me know how this story has impacted you, personally or professionally with regards to social media.

And just incase you happen to have not heard of BatKid, or would just like to watch the heartwarming story again, below is a video of BatKid helping to save Gotham City!!