The Power of Social Media

download (3)

 

The Most Honest And Heartbreaking Reason To Leave Your Front Door Unlocked I’ve Ever Heard

It seems fitting that I start this post off in two ways.  Firstly, by apologizing for the lack of posts these last few days – life has just been absolutely crazy!  Secondly, by saying Happy Thanksgiving to any American friends out there – may your weekend be filled with lots of turkey and family!

I came across the video linked above while doing my usual morning creep of Facebook.  This video does not talk about the power of social media, nor does it say anything regarding social media.  However, I decided to post it for it showcases the power that social media holds.  Neil Hilborn is the man talking in the video.  Through spoken word he describes how his extreme OCD has shaped his relationship with his girlfriend.  This heartfelt and heartbreaking video is touching and I urge you to take 3 minutes out of your day to watch it.

Other than being a beautiful spoken word – this video has a powerful and moving message.  However, without social media how many people could have experienced this?  Chances are without social media Neil’s words would not have touched nearly as many.  Now with a Facebook page with over 1.5 million likes, Neil not only has support of millions of people, millions of people have been able to find support.

Sometimes I think it is so easy to analyze all aspects of social media, and for good reason because we can learn so much.  Other times I think it is just better to sit back and take it all in.  We have a world at our fingertips; we can spread our stories, take in others’, and above all we have the ability to reach out to millions of people with a simple click.  As powerful this can be for an organization, it’s a pretty powerful thought for a struggling individual too.

Ready to Rethink Your Social Media Strategy?

social-media-stats-phone

10 Surprising Social Media Statistics

These social media statistics may be surprising to some, however to those who are familiar with social media they are likely already well informed.  This article shows that social media is constantly evolving, however it is a powerful tool.  No longer is social media simply a way for marketers to target the younger generation – middle-aged people are now also absorbed in the world of social media.  Children have a social media presence long before they actively participate in social media.

Although, the article states that 93% of marketers are utilizing social media, it also states that many companies have not hired a person to take care of specific areas of social media.  This means that although an organization may have a presence on social media they may not be making the most of the opportunity provided.

As someone interested in social media do these recent statistics surprise you? As someone interested in marketing do you feel you are utilizing all of the advantages that social media offers?  How do you feel that companies can position themselves to take better advantage of social media?