WestJet Christmas Miracle

So far I have restrained from posting about a companies clever marketing techniques.  However, I saw this today and just had to share it.  Not only is this video set to go viral, it is timed perfectly, spreading the holiday cheer.

WestJet creatively found a way to increase customer satisfaction, loyalty, ensure dedicated travelers and increase self-promotion.  Through this act, that surely warmed the hearts of all involved, they spread the WestJet message of caring for their customers.  By filming the entire experience and posting it to their Youtube Channel WestJet is engaging in social media marketing.  Although the putting this together would have cost some money, this goes to show, that yet again, social media marketing can be effective, at a very minimal cost.

Please take your time to watch the video above.  Not only will it provide you with some holiday cheer – you will also see how simple acts of kindness can lead to a great deal of increased customer loyalty.

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American Thanksgiving – A Social Experience

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Although I am not American, I am well aware that this weekend was Thanksgiving in the US.  I found this interesting picture while on Pinterest.  I found this picture interesting because it shows how easy it is to collect social media facts, it also shows how much of daily life people are posting on social media.

Social media is so integrated into everyone’s life that they feel the need to share their side dishes, desserts, recipes, and when they are eating dinner.  If as they were posting they realized that their social media engagement could be turned into statistics on Thanksgiving do you think this would cause people to think twice before posting.

As a social media user does it worry you that people are using your posts to monitor statistics?  Does know that marketing companies can target you through your posts cause you to rethink how open you are on social media or have you accepted this as a common factor of using social media?

The added benefit of this post is that on Black Friday people were still posting about turkey – meaning the true meaning of Thanksgiving is not lost — a big turkey dinner that is!!

The Power of Social Media

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The Most Honest And Heartbreaking Reason To Leave Your Front Door Unlocked I’ve Ever Heard

It seems fitting that I start this post off in two ways.  Firstly, by apologizing for the lack of posts these last few days – life has just been absolutely crazy!  Secondly, by saying Happy Thanksgiving to any American friends out there – may your weekend be filled with lots of turkey and family!

I came across the video linked above while doing my usual morning creep of Facebook.  This video does not talk about the power of social media, nor does it say anything regarding social media.  However, I decided to post it for it showcases the power that social media holds.  Neil Hilborn is the man talking in the video.  Through spoken word he describes how his extreme OCD has shaped his relationship with his girlfriend.  This heartfelt and heartbreaking video is touching and I urge you to take 3 minutes out of your day to watch it.

Other than being a beautiful spoken word – this video has a powerful and moving message.  However, without social media how many people could have experienced this?  Chances are without social media Neil’s words would not have touched nearly as many.  Now with a Facebook page with over 1.5 million likes, Neil not only has support of millions of people, millions of people have been able to find support.

Sometimes I think it is so easy to analyze all aspects of social media, and for good reason because we can learn so much.  Other times I think it is just better to sit back and take it all in.  We have a world at our fingertips; we can spread our stories, take in others’, and above all we have the ability to reach out to millions of people with a simple click.  As powerful this can be for an organization, it’s a pretty powerful thought for a struggling individual too.

Ready to Rethink Your Social Media Strategy?

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10 Surprising Social Media Statistics

These social media statistics may be surprising to some, however to those who are familiar with social media they are likely already well informed.  This article shows that social media is constantly evolving, however it is a powerful tool.  No longer is social media simply a way for marketers to target the younger generation – middle-aged people are now also absorbed in the world of social media.  Children have a social media presence long before they actively participate in social media.

Although, the article states that 93% of marketers are utilizing social media, it also states that many companies have not hired a person to take care of specific areas of social media.  This means that although an organization may have a presence on social media they may not be making the most of the opportunity provided.

As someone interested in social media do these recent statistics surprise you? As someone interested in marketing do you feel you are utilizing all of the advantages that social media offers?  How do you feel that companies can position themselves to take better advantage of social media?

Snapchat – The Next Big Thing?

Is Snapchat Taking Over Social Media?

Snapchat is an application that many social media enthusiasts are familiar with.  Recently Snapchat announced that it has surpassed Facebook with regards to the number of pictures uploaded each day, 400 million vs. 350 million.  This does not come without surprise, thousands of people are constantly sending all of their friends photos via Snapchat.  I would not call myself an avid user of Snapchat, however I do have the application.  Without actively using the social media platform, I still receive a few pictures each day – and on days i’m feeling adventurous, I even send a couple out!

Unlike me, most people with the application are pretty darn obsessed with Snapchat.  Meaning they spend countless hours sending terrible “selfies”, pointless pictures and videos, and all sorts of other things.  This social media application has taken off like wildfire.  This dedication is something that can be tuned into and picked up.  If users are willing to spend so long on Snapchat their must be a way that organizations can turn this into a competitive advantage.

So if Snapchat is so popular, how long will it be before it is open for advertisement?  How can marketers involve Snapchat users as well as getting them excited? Snapchat has already been used in campaigns by a few different companies – some even receiving some levels of success.  But the difficulty comes in, with how much of an impression can a company deliver in 10 seconds – and is that even long enough to create a positive impression?  What marketers must decipher is if this is a trend or if this is a platform worth pursuing.  Do you think Snapchat is a successful marketing tool that is here to stay or do you believe it is a trend that will be gone as quickly as it arrived?

Don’t Get Your Cape Stuck in the Door

Passive Outrage, Passion, and Social Media

This article written by Michele Redmon brings to light a common theme that I see emerging every day on social media.  People are activists; passionate and ready to make a change in the world, simply by posting an article that they feels is of significant impact.  Although the intention of these posts is normally in the sincerest of ways, it should make one stop and think – am I really making a difference?  Is sharing an article really a means of standing up for what we believe in? Or is it really just a way for us to feel good about ourselves, without ever actually actively making a change?

People often don’t even look to see the legitimacy of articles they are sharing.  Articles come from bloggers who have done little research and cannot actually provide you with a credible source.  Before sharing articles and expressing our disbelief perhaps first social media enthusiasts should look to see if there is any legitimacy and truth to the stories being shared.  As is mentioned in the article above perhaps we should too take a look at ourselves before we are too quick to point figures, thereby making a social mockery of our hypocrisy.

The number of articles and amount of outrage one can witness from scouring social media each day, would lead an innocent viewer to believe that our world is filled with activists; people that are truly making a different in this world.  However, this is not true, beneath the outrage that all these people feel, is really just an amalgamation passive individuals, sharing the that a small click of a share button is really improving the world.  And while it may seem that I am not for the power that social media holds, that is not the case. I just think we need to be more critical of what we chose to share on social media and more critical how credible articles really are.  Instead of being passively outraged and becoming an ‘activist’ via social media, we must be analytical, and actively outraged, making ourselves true activists on something we thoroughly understand and feel the need to stand up for.

Overall, I think the lesson here is that we need to not always believe everything we read.  Social media is a powerful tool that can be used to reach out to many people within a matter of minutes.  We need to ensure that we are putting the best version of ourselves out there for people to see – showing the world how brilliant and independent we really are!

BatKid – More Than a Heartwarming Story

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What BatKid Can Teach Social Media Managers

Last week the internet was filled with stories surrounding the San Francisco BatKid.  Not only was this story heartwarming and magical, it was an international sensation.   Along with bringing immense joy to 5 year-old Miles Scott, it also brought joy to the millions of people who watched, tweeted, and shared his story.

Make a Wish Foundation has allowed the dreams of countless children to become a reality.  When battling cancer, children miss out on their childhood and are forced to grow up much too quickly.  Make a Wish Foundation brings joy back into the lives of children that are fighting a battle of their own, hoping to provide them with encouragement and motivation.  This wish went beyond members of the Make A Wish Community, and transcended to members of the San Francisco area as well as the rest of North America.

This story was picked up by a blogger, causing it to go viral.  Not only was it shared via Facebook, Twitter, and Vine, the story also received a lot of attention from celebrities such as Ben Affleck, Christian Bale, and even President Obama.  The hastag #SFBatKid became a top trend on Twitter.  This little boy’s story consumed the screens of all social media platforms, and to some extent still is.

The article posted above links this story to how social media managers can obtain success.  This sensation teaches us the vital components of a story going viral.  They may seem simple, but that’s the key to success, instead of overselling something, keep it simple, tell a story, and make it heartfelt.  Overall, a social media manager cannot control what will and what won’t go viral, however, they can influence the results.

This leaves me wondering, was it the meaning of the story that made BatKid go viral or was it due to the high level of involvement of specific bloggers and social media gurus.  Without the involvement of social media would this story still have touched so many people?  Do you think BatKid is the best viral story you have heard in a while?  Please comment and let me know how this story has impacted you, personally or professionally with regards to social media.

And just incase you happen to have not heard of BatKid, or would just like to watch the heartwarming story again, below is a video of BatKid helping to save Gotham City!!

Why You Should Think Twice About Who You Envy on Social Media

Why You Should Think Twice About Who You Envy on Social Media

I found this article the other day posted on my Facebook.  I found it interesting because it talks of how social media has moved beyond a tool for sharing and has become a tool for showing.  This means that people are now concerned with their image on social media, wanting their lives to seem perfect from the outside.  People rarely showcase the negative aspects that are shadowing their lives, unless it is put forth in yet another attention seeking manor.

This leads me to wonder, how can a marketer tap into this facade that plagues the profiles of the majority of individuals on social media.  Will playing into the superficial, idealistic role a person takes on be the most successful avenue or will divulging into the core of an individual, targeting who they truly are be more effective?

I would love to hear your opinion – both on who people really are on social media and if targeting them or the person they try to be likely more effective?