WestJet Christmas Miracle

So far I have restrained from posting about a companies clever marketing techniques.  However, I saw this today and just had to share it.  Not only is this video set to go viral, it is timed perfectly, spreading the holiday cheer.

WestJet creatively found a way to increase customer satisfaction, loyalty, ensure dedicated travelers and increase self-promotion.  Through this act, that surely warmed the hearts of all involved, they spread the WestJet message of caring for their customers.  By filming the entire experience and posting it to their Youtube Channel WestJet is engaging in social media marketing.  Although the putting this together would have cost some money, this goes to show, that yet again, social media marketing can be effective, at a very minimal cost.

Please take your time to watch the video above.  Not only will it provide you with some holiday cheer – you will also see how simple acts of kindness can lead to a great deal of increased customer loyalty.

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Ready to Rethink Your Social Media Strategy?

social-media-stats-phone

10 Surprising Social Media Statistics

These social media statistics may be surprising to some, however to those who are familiar with social media they are likely already well informed.  This article shows that social media is constantly evolving, however it is a powerful tool.  No longer is social media simply a way for marketers to target the younger generation – middle-aged people are now also absorbed in the world of social media.  Children have a social media presence long before they actively participate in social media.

Although, the article states that 93% of marketers are utilizing social media, it also states that many companies have not hired a person to take care of specific areas of social media.  This means that although an organization may have a presence on social media they may not be making the most of the opportunity provided.

As someone interested in social media do these recent statistics surprise you? As someone interested in marketing do you feel you are utilizing all of the advantages that social media offers?  How do you feel that companies can position themselves to take better advantage of social media?

Snapchat – The Next Big Thing?

Is Snapchat Taking Over Social Media?

Snapchat is an application that many social media enthusiasts are familiar with.  Recently Snapchat announced that it has surpassed Facebook with regards to the number of pictures uploaded each day, 400 million vs. 350 million.  This does not come without surprise, thousands of people are constantly sending all of their friends photos via Snapchat.  I would not call myself an avid user of Snapchat, however I do have the application.  Without actively using the social media platform, I still receive a few pictures each day – and on days i’m feeling adventurous, I even send a couple out!

Unlike me, most people with the application are pretty darn obsessed with Snapchat.  Meaning they spend countless hours sending terrible “selfies”, pointless pictures and videos, and all sorts of other things.  This social media application has taken off like wildfire.  This dedication is something that can be tuned into and picked up.  If users are willing to spend so long on Snapchat their must be a way that organizations can turn this into a competitive advantage.

So if Snapchat is so popular, how long will it be before it is open for advertisement?  How can marketers involve Snapchat users as well as getting them excited? Snapchat has already been used in campaigns by a few different companies – some even receiving some levels of success.  But the difficulty comes in, with how much of an impression can a company deliver in 10 seconds – and is that even long enough to create a positive impression?  What marketers must decipher is if this is a trend or if this is a platform worth pursuing.  Do you think Snapchat is a successful marketing tool that is here to stay or do you believe it is a trend that will be gone as quickly as it arrived?