WestJet Christmas Miracle

So far I have restrained from posting about a companies clever marketing techniques.  However, I saw this today and just had to share it.  Not only is this video set to go viral, it is timed perfectly, spreading the holiday cheer.

WestJet creatively found a way to increase customer satisfaction, loyalty, ensure dedicated travelers and increase self-promotion.  Through this act, that surely warmed the hearts of all involved, they spread the WestJet message of caring for their customers.  By filming the entire experience and posting it to their Youtube Channel WestJet is engaging in social media marketing.  Although the putting this together would have cost some money, this goes to show, that yet again, social media marketing can be effective, at a very minimal cost.

Please take your time to watch the video above.  Not only will it provide you with some holiday cheer – you will also see how simple acts of kindness can lead to a great deal of increased customer loyalty.

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American Thanksgiving – A Social Experience

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Although I am not American, I am well aware that this weekend was Thanksgiving in the US.  I found this interesting picture while on Pinterest.  I found this picture interesting because it shows how easy it is to collect social media facts, it also shows how much of daily life people are posting on social media.

Social media is so integrated into everyone’s life that they feel the need to share their side dishes, desserts, recipes, and when they are eating dinner.  If as they were posting they realized that their social media engagement could be turned into statistics on Thanksgiving do you think this would cause people to think twice before posting.

As a social media user does it worry you that people are using your posts to monitor statistics?  Does know that marketing companies can target you through your posts cause you to rethink how open you are on social media or have you accepted this as a common factor of using social media?

The added benefit of this post is that on Black Friday people were still posting about turkey – meaning the true meaning of Thanksgiving is not lost — a big turkey dinner that is!!