This post on BuzzFeed showcases the variety of forms that viral marketing can disguise itself in. Although it seems as though this conversation had no previous planning, it proves how actively following your company’s social media initiatives can pay off. Not only did Tesco Mobile, Jaffa Cakes, Yorkshire Tea, and a few other popular English companies gain exposure via Twitter for both their companies and their social media identities, they also have gained additional exposure through the news articles and additional blog posts that boasted their posts.
Therefore, I ask do you think this is effective and helps these companies create a positive brand image or was it simply just a way to help social media managers pass their day? Also, if you have any examples of other viral social media coversations involving companies I would love for you to share them!